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Flamin' Hot

Drama. Comedy The story of Richard Montañez, the janitor who invented Flamin' Hot Cheetos.
Media Author Review
United States
Variety
"Eva Longoria’s motivational debut (...) [It] may commemorate a junk-food revolution, but the film has real substance" 
United States
Austin Chronicle
"'Flamin' Hot' is both a success story and love story. It's about a devoted husband and wife, an ode to the vibrant richness of Chicano culture, and a great example of much-needed representation in film" 
United Kingdom
Screendaily
"[It] is a breezy affair accented by Jesse Garcia’s winning performance as the budding Mexican-American entrepreneur, but this underdog tale ultimately proves to be too unremarkable to generate much heat" 
United States
The Hollywood Reporter
"A charming Cheetos flavor origin story" 
United States
SlashFilm
"A broad, hokey collection of cliches that pauses every five minutes for a new speech from a new character who lays out why this unlikely story is so important" 
United States
Deadline
"[It] could be a sleeper hit, not just in the Latino community it is about, but to everyone who likes a good, old-fashioned, feel-good story about someone who succeeds against all odds" 
United States
AV Club
"A tasty origin story" 
United States
The Washington Post
"A cheesy comedy inspired by the story of the invention of Flamin’ Hot Cheetos (...) Rating: ★★ (out of 4)" 
United States
Chicago Sun-Times
"Whether or not the legend of a janitor inventing the spicy snack is true (and it probably isn’t), the film treatment definitely doesn’t satisfy (...) Rating: ★★ (out of 4)" 
Canada
JoBlo
"This story works better than I had thought it could have, but it needed a little more intensity" 
United States
Chicago Reader
"Despite the spicy subject matter, 'Flamin’ Hot' is a run-of-the-mill biopic" 
United States
IndieWire
"It’s entertaining enough, but this is a story that doesn’t feel real, mostly because it isn’t" 
United States
rogerebert.com
"Even then, I still struggle with the lingering aftertaste of its half-true/not-at-all-true fable about the American success story (...) Rating: ★★ (out of 4)" 
United Kingdom
Empire
"The story of how Flamin’ Hot Cheetos came to exist barely demands to be told (if it is even true). But like all good junk food, there are still some guilty pleasures to be had here (...) Rating: ★★★ (out of 5)" 
United Kingdom
The Times
"Even for a junk-food movie, it’s corny and insubstantial (...) Rating: ★★ (out of 5)" 
United States
Paste Magazine
"[It] is based on a lie, but its emotional core is honest" 
United States
Slant
"[It] is simply a 99-minute commercial for the Frito-Lay corporation (...) Rating: ★½ (out of 4)" 
United States
Los Angeles Times
"[It] entertainingly prints the legend" 
United States
The Playlist
"You may doubt its accuracy, but the message will resonate, and that is a far more interesting conversation than how closely 'Flamin’ Hot' matches the Montañez Wikipedia" 
United States
rogerebert.com
"It makes for a film that doesn't seem to tell a true story as much as one that came off a product line from a Frito-Lay factory" 
United States
The Wrap
"Eva Longoria directs strong story about cheeto inventor (...) The film captures the look, feeling and taste of the ’70s and ’80s" 
United States
The Film Stage
"It's smart enough to avoid the dull tropes of films about the inner workings of a business, as Montañez provides enlightening insights into his community" 
United States
IGN
"It is a charming and funny rags-to-riches story with a strong cast, some clever editing, and good use of narration" 
Canada
Screen Rant
"Anchored by a fabulous cast, Longoria spins an inspirational tale that is full of heart and humor (...) Rating: ★★★ (out of 5)" 
United States
Ready Steady Cut
"A Chicano-infused love letter to the dreamers, the hustlers, and all-around overachievers who never quit. (...) Rating: ★★★½ (out of 5)" 
United Kingdom
The Guardian
"For a film all about the importance of heat, it's frankly lukewarm (...) Rating: ★★ (out of 5)" 
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